2 Articles

Zero-Click Search ×

This Week in AI and Marketing: Gemini 4 Argon, Zero-Click Search and Anthropic Goes Public

Google dropped Gemini 4 Argon with a 1M token context window. Zero-click search hit 73%. AI Mode crossed 1 billion users. Anthropic filed for a $2T IPO. California made AI ad disclosure the law. Here is your weekend round-up.

AI Advertising AI Marketing Anthropic IPO Digital Marketing Gemini 4 Google AI Mode SEO 2026 Tech News Weekend Roundup Zero-Click Search

Oct 2, 2026

0 23

Our blog

The AI Citation Economy: Earning Visibility in Google's Generative Search (Late 2026)

Kayode Ajayi

68% of Google searches end without a click in 2026, yet organic CTR on AI Overview queries just rebounded 85%. The AI citation economy rewards brands that structure content for extractability, build authority on platforms AI trusts, and target queries Google hasn't chosen to summarize.

AI Citations AI SEO AI Search Digital Marketing GEO Generative Engine Optimization Google AI Overviews SEO Strategy 2026 Search Visibility Zero-Click Search

Aug 21, 2026

0 147

AI SEO & Strategy

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Purple Crib Studios is a Lagos-based Mediatech company founded in 2013 by Kayode Ajayi. We specialise in Google My Business optimisation, AI marketing, photography, ERP solutions, and 360° virtual tours.

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