Purple Crib Studios Refund & Cancellation Policy
Effective Date: August 20, 2013
Last Updated: August 23, 2026
1. Introduction
Welcome to Purple Crib Studios, a digital services, photography, creative technology, and optimization company.
This Refund & Cancellation Policy explains how refunds, cancellations, credits, and service cancellations are handled when you purchase products or services from Purple Crib Studios.
Our services may include, but are not limited to:
Google Business Profile / Google My Business optimization
Search Engine Optimization (SEO)
AI Search Engine Optimization (AI SEO)
WebMCP optimization
Website optimization and digital consulting
Digital products, resources, reports, audits, templates, and other downloadable or electronically delivered products
Photography services
Other creative, digital, marketing, technology, and media services offered by Purple Crib Studios
Because many of our products and services involve digital delivery, professional time, research, configuration, creative work, technical implementation, or work that begins shortly after payment, our refund eligibility depends on the type of product or service purchased and whether work has already commenced.
By purchasing from Purple Crib Studios, you acknowledge and agree to the terms of this policy.
2. Important Principle
Purple Crib Studios does not operate like a traditional retailer selling physical goods.
Many of our services involve professional work performed specifically for a client. Once our team begins researching, analyzing, designing, configuring, optimizing, producing, photographing, consulting, or otherwise working on a project, resources and professional time have been committed to that project.
For this reason:
A payment may become non-refundable once the purchased service or digital product has been delivered, accessed, initiated, or work has commenced, depending on the nature of the purchase.
Where a refund is available, the applicable terms in this policy will apply.
3. Digital Products
Digital products may include downloadable files, digital documents, reports, templates, guides, educational materials, photography resources, prompts, digital tools, or other electronically delivered products.
Because digital products can generally be copied, downloaded, accessed, or used without returning a physical item, digital products are generally non-refundable once they have been delivered, downloaded, accessed, or made available to the customer.
Before purchasing a digital product, customers should carefully review:
The product description
Product specifications
Included features
File formats
Compatibility requirements
Scope of the product
Any stated limitations
If you experience a technical problem that prevents you from accessing or using a purchased digital product, please contact Purple Crib Studios so that we can investigate and, where appropriate, provide a replacement file, corrected product, or other reasonable solution.
A technical issue with a digital product does not automatically qualify for a monetary refund.
4. Google Business Profile / Google My Business Optimization
Purple Crib Studios provides Google Business Profile optimization and related local search services.
These services may involve:
Business profile analysis
Profile optimization
Category research
Business information optimization
Local SEO recommendations
Content optimization
Business description optimization
Image recommendations
Local search strategy
Citation and local presence recommendations
Technical and strategic recommendations
Ongoing optimization and monitoring
Once work on a Google Business Profile optimization project has commenced, the service fee is generally non-refundable because professional time and resources have already been committed to the project.
Payment does not constitute a guarantee that Google will approve every recommendation, change a ranking position, verify a profile, remove a suspension, or produce a particular ranking or traffic result.
Search engine rankings, Google Business Profile visibility, reviews, verification, indexing, algorithm changes, and other third-party platform decisions are outside Purple Crib Studios' direct control.
Therefore, we do not guarantee specific Google rankings, traffic levels, leads, sales, reviews, or revenue outcomes unless a separate written agreement expressly states otherwise.
5. SEO Optimization Services
SEO services may involve:
Website audits
Keyword research
Technical SEO
On-page SEO
Content recommendations
Metadata optimization
Internal linking recommendations
Structured data recommendations
Local SEO
Search visibility analysis
Competitor analysis
SEO strategy
Implementation
Monitoring and reporting
SEO is an ongoing process and results may depend on search-engine algorithms, competition, website changes, content quality, technical infrastructure, third-party platforms, and other factors outside our control.
Once Purple Crib Studios has commenced work on an SEO project, payments for the work already initiated are generally non-refundable.
We do not guarantee a specific:
Google ranking
Search position
Amount of website traffic
Number of leads
Number of customers
Revenue
Conversion rate
Search-engine indexing outcome
unless such a guarantee is expressly included in a separate written contract.
6. AI SEO Optimization
AI SEO optimization services may involve optimizing websites and content to improve their ability to be understood, discovered, referenced, or surfaced by AI-powered search and answer systems.
These services may include:
AI search visibility analysis
Content structure optimization
Entity optimization
Knowledge and information architecture
Structured data recommendations
AI-readable content optimization
Semantic optimization
Search and answer-engine optimization
Content strategy
Technical recommendations
Because AI systems and search platforms are controlled by third parties and may change their algorithms, models, indexing systems, policies, and ranking mechanisms, Purple Crib Studios cannot guarantee that a website will appear in a particular AI-generated answer, recommendation, citation, or search result.
Once work has commenced, AI SEO optimization services are generally non-refundable.
7. WebMCP Optimization Services
Purple Crib Studios may provide WebMCP-related website optimization, implementation, consulting, or technical services.
Because WebMCP-related technologies and standards may involve third-party technologies, browsers, platforms, protocols, hosting environments, APIs, and evolving technical standards, results may vary depending on the customer's existing technical environment.
Once our team begins technical analysis, configuration, implementation, development, testing, or optimization work, the applicable service payment is generally non-refundable.
If a project requires third-party software, hosting, APIs, subscriptions, domains, plugins, or other external services, fees paid to those third parties may also be subject to their own refund policies and are not automatically refundable by Purple Crib Studios.
8. Customized Digital Services
Some Purple Crib Studios services are customized specifically for an individual client or business.
Examples may include:
Custom SEO strategies
Website audits
Custom reports
Business profile optimization
Custom AI SEO strategies
Website optimization
Custom technical implementation
Consulting
Custom content
Digital strategy
Custom research
Custom documentation
Because these services are created or performed specifically for the customer, custom work is generally non-refundable once work has commenced.
If a client cancels a project before work begins, Purple Crib Studios may, at its discretion, approve a full or partial refund depending on the circumstances and any applicable agreement.
9. Photography Services
Purple Crib Studios also provides professional photography services.
Photography services may include:
Wedding photography
Event photography
Family photography
Portrait photography
Product photography
Commercial photography
Model photography
Architectural photography
360° photography
Other photography services agreed upon with the client
Photography bookings may require Purple Crib Studios to reserve a specific date, photographer, equipment, assistants, studio space, transportation, editing resources, and other professional resources.
9.1 Before the Photography Service Begins
If a client requests cancellation before the photography service has started, the refund or cancellation treatment may depend on:
How far in advance the cancellation is made
Whether the date has been reserved exclusively for the client
Whether expenses have already been incurred
Whether vendors or third parties have been booked
Whether a deposit or booking fee was paid
The terms of the applicable photography agreement or invoice
Any applicable cancellation or refund terms contained in a signed photography agreement will take precedence over the general terms of this policy.
9.2 After Photography Work Has Started
Once Purple Crib Studios has commenced the photography service, the service fee is generally non-refundable.
This includes situations where:
The photographer has arrived at the agreed location
Photography has commenced
Photographs have already been taken
The photographer has performed a portion of the contracted coverage
Professional equipment and personnel have been deployed
The photography service has otherwise materially commenced
Once photographs have been taken, Purple Crib Studios has already provided a substantial part of the contracted service and has committed professional time, equipment, personnel, transportation, and other resources.
Therefore, we generally cannot provide a refund simply because the client later decides that they no longer want the photographs or service.
10. Photography Deliverables and Editing
Photography services may include post-production work such as:
Image selection
Culling
Color correction
Retouching
Image enhancement
Cropping
Editing
Album design
Gallery preparation
Digital delivery
Once post-production work has commenced, the applicable portion of the service is generally non-refundable.
If a client has concerns about the quality or delivery of photographs, we encourage the client to contact us promptly so that we can review the concern and determine whether a reasonable correction, re-edit, replacement, or other solution is appropriate.
11. Client Dissatisfaction
We want our clients to be satisfied with the services they purchase from Purple Crib Studios.
However, dissatisfaction alone does not automatically create a right to a refund.
If you believe that a service has not been delivered according to the agreed scope, please contact us and provide details of the issue.
Where appropriate, Purple Crib Studios may consider solutions such as:
Correcting an error
Re-performing part of the service
Providing a revised deliverable
Providing additional clarification
Providing a service credit
Providing another reasonable remedy
Any remedy will depend on the nature of the issue and the applicable agreement.
12. Third-Party Platforms and Services
Some Purple Crib Studios services depend on third-party platforms and technologies.
Examples may include:
Google
Search engines
AI platforms
Website hosting providers
Domain registrars
Social media platforms
APIs
Software providers
Plugins
Analytics platforms
Cloud services
Purple Crib Studios cannot guarantee the continued operation, availability, policies, algorithms, ranking systems, or functionality of third-party platforms.
If a third-party platform changes its policies, removes a feature, suspends an account, changes an algorithm, experiences downtime, or otherwise affects the performance of a service, this does not automatically create a right to a refund for professional services already performed.
13. Service Delays
In some cases, the completion of a service may depend on information, access, approvals, credentials, files, assets, or cooperation from the client.
If a project is delayed because the client has not provided the required information, access, approval, materials, or other resources, the delay does not automatically create a right to a refund.
Purple Crib Studios will make reasonable efforts to communicate with the client regarding outstanding requirements.
14. Duplicate Purchases
If a customer accidentally purchases the same digital product or service more than once, please contact Purple Crib Studios as soon as possible.
Where the duplicate transaction is verified and the duplicated service has not been delivered or performed, Purple Crib Studios may review the transaction for a possible refund.
If duplicate services have already been delivered or work has already commenced, the refund will be considered on a case-by-case basis.
15. Unauthorized or Fraudulent Transactions
If you believe that a payment was made using your payment method without your authorization, contact Purple Crib Studios immediately.
We may request information necessary to investigate the transaction.
Where appropriate, fraudulent transactions may be handled separately from ordinary refund requests.
16. Chargebacks
Before initiating a payment dispute or chargeback with your bank, card provider, or payment processor, we strongly encourage you to contact Purple Crib Studios so that we can attempt to resolve the matter directly.
If a chargeback is initiated after services have already been delivered or work has commenced, Purple Crib Studios may provide the relevant transaction records, invoices, communications, service records, deliverables, and other documentation to the applicable payment processor or financial institution.
A chargeback does not automatically invalidate this Refund & Cancellation Policy or any contractual obligations between the customer and Purple Crib Studios.
17. How to Request a Refund
If you believe that you are eligible for a refund, contact Purple Crib Studios with:
Your full name
Email address used for the purchase
Order or invoice number, if available
Date of purchase
Product or service purchased
Reason for the refund request
Relevant supporting information
Refund requests should be submitted as soon as reasonably possible after the issue occurs.
Each request will be reviewed according to:
The type of product or service purchased
Whether the product has been delivered or accessed
Whether work has commenced
The amount of work already completed
Any applicable contract, proposal, quotation, or invoice
Any expenses already incurred
The circumstances surrounding the request
18. Refund Processing
Where a refund is approved, Purple Crib Studios will generally process the refund using the original payment method where reasonably possible.
The time it takes for the funds to appear in the customer's account may depend on the payment processor, bank, card issuer, or financial institution.
Purple Crib Studios is not responsible for delays caused by third-party financial institutions or payment processors.
19. Partial Refunds
In certain circumstances, Purple Crib Studios may determine that a partial refund is appropriate.
For example, where a project contains multiple separately identifiable services and only some of those services have commenced, we may consider the work already completed and the portion that remains undelivered.
Partial refunds are not guaranteed and are determined based on the circumstances of the particular transaction.
20. Non-Refundable Circumstances
Unless otherwise required by applicable law or expressly agreed in writing, refunds will generally not be available where:
A digital product has already been delivered or accessed
A customized digital service has already commenced
SEO work has commenced
Google Business Profile optimization has commenced
AI SEO work has commenced
WebMCP optimization work has commenced
A photography session has commenced
Photographs have already been taken
Post-production work has commenced
A customized report or strategy has already been produced
Professional resources have already been committed to the project
The client changes their mind after work has commenced
The client does not achieve a particular business, ranking, traffic, sales, or revenue result that was not expressly guaranteed
A third-party platform changes its algorithm, policy, technology, or functionality
The customer fails to provide required information or access necessary to complete the service
21. Exceptional Circumstances
Purple Crib Studios understands that exceptional circumstances can occur.
We may, at our discretion, review situations involving:
Serious technical errors caused by Purple Crib Studios
Duplicate payments
Failure to deliver a purchased digital product
Material failure to provide an agreed service
Other circumstances where a refund or alternative remedy may reasonably be appropriate
Approval of an exception does not create an obligation to provide the same exception in future circumstances.
22. Consumer Rights
Nothing in this policy is intended to exclude, restrict, or override any consumer rights or legal protections that cannot lawfully be excluded or restricted under applicable law.
Where applicable law provides a customer with a mandatory right to a refund, cancellation, replacement, or other remedy, those rights will continue to apply.
23. Changes to This Policy
Purple Crib Studios may update this Refund & Cancellation Policy from time to time to reflect:
Changes to our services
Changes to our digital products
Changes to payment methods
Changes to technology
Changes to applicable laws or regulations
Changes to our business practices
The updated version will be published on this page with a revised "Last Updated" date.
24. Contact Purple Crib Studios
If you have a question about this Refund & Cancellation Policy, a purchase, or a refund request, please contact Purple Crib Studios through the official contact channels provided on our website.
When contacting us about a refund, please include your order number or invoice number where available so that we can locate the relevant transaction quickly.
Summary
Our refund policy is based primarily on whether the product or service has already been delivered or whether professional work has already commenced.
Digital products: Generally non-refundable after delivery or access.
SEO / AI SEO / Google Business Profile / WebMCP optimization: Generally non-refundable once work has commenced.
Customized digital services: Generally non-refundable once work has commenced.
Photography: Generally non-refundable once the photography service has commenced or photographs have been taken.
Before work begins: A cancellation or refund may be considered depending on the service, booking terms, expenses incurred, and applicable agreement.
Exceptional circumstances: May be reviewed on a case-by-case basis.
If you are unsure whether a purchase is refundable, please contact Purple Crib Studios before purchasing or before requesting cancellation.