Content Strategy That Drives Real Traffic
Most businesses create content and hope. We build content systems that consistently rank on Google, get cited by AI, and convert visitors into leads — every single month.
Searchable Content
Content that captures existing demand — optimised for people actively searching for answers relevant to your business. The foundation of organic growth.
Shareable Content
Content that creates demand — original insights, case studies, and thought leadership that gets shared, linked to, and builds genuine authority in your space.
AI-Cited Content
Content structured for AI discovery — clear entity signals, FAQ format, structured data — so ChatGPT, Perplexity and Google AI Overviews cite your business in their answers.
Our Content Pillars Framework
We don't create random content. We build 3–5 core topic pillars that your brand will own, with every piece of content designed to reinforce your authority in those areas.
For Purple Crib, our pillars are: GMB Optimisation · AI SEO & GEO · Local SEO by City · Content Strategy · Business Tools & Automation.
Each pillar has a hub page and a cluster of supporting content that interlinks — building topical authority that Google and AI systems both reward.
├── Local SEO Lagos
├── Local SEO London
├── SEO for Restaurants
├── Increasing Customer Reviews
└── Complimentary SEO Audit Tool
AI SEO & Strategy (Hub)
├── AI SEO Services
├── AEO vs Traditional SEO
├── Pricing Strategy
└── Content Strategy
What We Build For You
📋 Content Audit & Gap Analysis
We analyse your existing content, identify gaps versus competitors, and score every page on traffic potential, conversion alignment, and AI readiness.
🗺️ Topic Cluster Mapping
We build a visual map of all the content your business needs to own a topic — from hub pages down to supporting articles, FAQs, and city-specific variations.
✍️ Content Production
We write every piece — SEO-optimised, AI-structured, internally linked, and ready to publish. Long-form guides, city pages, comparison posts, and case studies.
📅 Editorial Calendar
A 90-day content roadmap prioritised by search opportunity, competitive gaps, and business goals — so you always know what's being published and why.
🔗 Internal Linking Strategy
Systematic internal linking that passes authority between pages and creates clear navigation paths for both users and search crawlers.
📊 Performance Tracking
Monthly reporting on rankings, traffic, and AI citation rate. We show you which content is working and adjust the strategy based on real data.
The Purple Crib Content Advantage
We combine three things most agencies treat separately:
- Traditional SEO signals — keyword research, on-page optimisation, internal linking, backlinks
- AI SEO signals — structured data, entity clarity, FAQ format, speakable markup
- Local GMB signals — every piece of content reinforces your Google Business Profile authority in specific cities and categories
Ready to build a content engine that compounds over time?
Book a free content strategy call. We'll audit your current content, identify the biggest gaps, and show you exactly what to build next.
Book Free Content Strategy Call →